Friday, April 8, 2011

Rent Your Dream Dress in a Netflix-like Manner

Formal dress rental
Have you found the perfect dress for your event, but the price tag dampens your dream? Rent The Runway is working to put your favorite frocks within reach--as rentals. At the time of our visit, the company offered product from nearly 100 different labels, including names you know: Badgley Mischka, Calvin Klein, Nicole Miller, Nina Ricci and more. The website invites members (free membership as of this writing) to enter the date of their event, their dress size and their zip code. After a customer selects a dress, she'll receive it in the mail. After the event, she sends it back in a pre-paid envelope. The website has a lot of interesting and helpful content, including information about insurance and testimonials. There's an email form, a phone number and a chat widget so that you may ask specific questions as you're considering involvement. Certainly an innovative idea!

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